When Nike approached us with the concept for "Dream Beyond," we knew this would be one of our most ambitious projects yet. The campaign aimed to capture the raw determination of athletes pushing beyond their perceived limits.
The Concept
The creative direction centered on the idea that greatness isn't born—it's made through countless hours of unseen effort. Our challenge was to visualize both the grueling preparation and the transcendent moments of athletic achievement.
Production Challenges
Filming elite athletes requires a delicate balance between capturing authentic performance and maintaining cinematic quality. We worked with a team of 45 crew members over 12 shooting days across three countries.
The Result
The campaign exceeded all expectations, generating over 50 million views in its first week and earning us a Cannes Lions Bronze Award.